More multi-channel-efficiency with the >mcPILOT<

  • optimize matching of communication channels and contents tailor-made to Your targets
  • use an applicable management to select and combine channels
  • connect and interlink targets´ channel preferences and patterns in communication to measurable success

The Multi-Channel-Management Tool

It is all about your leads and targets

  • ComTypes® describe psychological behavior that governs communication
    • classified by variables that are crucial to screen individual customers
    • distinguished by channel preferences and biases concerning contents

Get more than optimized media strategies

  • Have tailor-made strategies that align channel, contents and Your budget

Controlling secures success

  • Real Reach, Impact, Brand Value and ROI

Analyse - Implement – Act !!!

The >mcPILOT< is to evaluate and to match customized

  • Targets´ preferences in communication
  • Messages
  • Specifics faced in Your business area and enterprise
  • Channels you actually use and potentials that could be used in future

The >mcPILOT< distinctively delivers

  • Ready-to-implement recommendations for Your communication based on findings of our well-proven Channelyzer®
  • Assistance whilst implementing measures
  • Controlling communications performance periodically base on ComScore®

>mcPILOT< Benefits and turn to accounts

On level of strategy

  • Know Your Customers´ pattern in communication behavior and information seeking
  • Targeted approaching to customer whilst channels get more and messages get split
  • Secure a positioning of Your Product and Brand that is unique in the multi-optional communication-landscapes

On level of operations

  • Effective allocation of budget - increased cost efficacy
  • Optimized communication management in sales, marketing, and product development as well
  • More customer loyality and customer value

20 Years of Experience in Research and Consultancy ...

Health care

  • Sales,RX, OTC, NEM, balanced nutritional regimen – ranging from national and international Top-10 Enterprises to startups

Finance

  • Banking, Insurance Companies, Fonds, Service Provider – national – and international

Food & Beverage

  • Top 10 as well as middle and smaller sized companies – national and international

Powerful Partners

  • EUMARA AG, international Market Research and Consulting, Saarbrücken and Muenster, Germany
  • Marian Communications Research GmbH, Frankfurt/Rhine-Main

Three starter packages -

all at a reasonable cost and for a high return on investment!

>launchPILOT<
Your reliable pilot for launch or relaunch!

Smart section of the >mcPILOT<, focused exclusively on your individual requirements for launch and relaunch

>performancePILOT<
Measure your communication success among your target groups!

Smart section of the >mcPILOT<, focused exclusively on performance measurement of your communication mix

>channelPILOT<
Your formula for the ideal channel mix!

Smart section of the >mcPILOT<, exclusively focused on the successful combination and design of your communication mix

Call to Action – The Sooner the Better

If you like …

… to increase efficacy

… to provide e-channels´ effective integration

… to match sales force capacity in changing communication landscapes

Whitepaper long